Cancan.ro
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BMW a folosit o strategie foarte inspirată pentru spoturile sale de la SuperBowl 2012. Deşi nu renunţă la sloganul „The ultimate driving machine”, bavarezii scot în evidenţă dotările de care se pot bucura nu doar şoferii noului BMW Seria 3 , dar şi pasagerii.
Astfel, pe parcursul clipurilor publicitare scurte, putem vedea cum funcţionează sistemul BMW Connected Drive, atunci când citeşte email-urile sau care sunt beneficiile unor dotări precum volanul încălzit, scaunele reglabile cu memorie, camerele video laterale sau senzorul exterior pentru deschiderea portbagajului.
Urmăreşte toată campania, în galeria video!
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