Reclamele difuzate în pauza SuperBowl-ului sunt de obicei amuzante, dar unele merg pe sensibilitate şi dau lovitura. Audi şi-a prezentat spotul pentru modelul R8, în care îl omagiază discret pe David Bowie, legendarul cântăreţ britanic decedat la începutul acestui an. Pe coloana sonoră a reclamei apare piesa Starman a îndrăgitului cântăreţ.
Înconjurat de amintiri ale epocii de aur a călătoriilor în spaţiu, un astronaut pensionat şi-a pierdut sensul vieţii. Când fiul său îi oferă şansa să conducă noul Audi R8 V10 plus, capabil să atingă 330km/oră, bătrânul retrăieşte vremurile sale de glorie.
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